Writing for websites, social media and email isn't like writing for magazines.

In a world of time-starved scrollers, browsing is speed-reading on amphetamines. Your wording has to catch 'em quick and transmit maximum message in minimum time. 'Boring' is a crime punishable by death of your audience.

I know this and write accordingly. But only on subjects I know (I refuse to rob you by being one of those Google/copy/paste hacks who "can write about anything").

That means fly fishing (after 12 years as features editor on a leading UK fly fishing magazine) and golf courses (for reasons you'll discover here).

And that's it. If you want 1,500 words on how Fans of Demi Moore would be SHOCKED To See How She Looks Today!!!!!, you'll have to go elsewhere.